Creative Industries Within Developing Strategy for Regions

Creative Industries Within Developing Strategy for Regions

Creative industries named one of the most appealing sector for women 

On March 1, 2019, the 'Role of Women in Developing Industrial Regions' International Forum started in Novokuznetsk. Part of its the main platform was prepared with support from the Ministry of Industry and Trade of the Russian Federation. One of the discussing platforms held the expert session called Territory of Preservation and Development of Traditions and Lifestyle as a Model of Introducing Creative Industries into the Strategy for Social and Economic Spatial Development of Regions and Cities. 

The participants of the meeting discussed the role and place of creative industries in the modern development of territories and exchanged experience within the subject matter. The best practices of using the city space as a cluster of creative industries were also presented during the session. Specific attention was paid to the factors of forming successful models of territories’ development, preservation of traditions and lifestyles based on creative industries. 


The speakers were unanimous about the sector of creative industries now being one of the most demanded for realising women’s potential. 

Jacek Cukrowski, Chief of UNIDO Regional Division for Europe and Central Asia in Poland, shared the experience of member states and communicated UNIDO initiatives in the sphere of creative industries. 

Veronika Peshkova, UNIDO Goodwill Ambassador, gave particular attention to women’s agenda. According to her, creative industries make about 3% of the global GDP employing 29.5 million people. They are open for people of any age or education. 

Today creative industries play an important role in providing women’s employment because they have a great potential in that sphere. 

Artisans make a great contribution to the global economy. Aizhan Bekkulova, Vice President of Central Asia Office of the World Crafts Council (WCC), shared more about the subject matter. 

According to the statistics, 32 billion dollars is the amount of annual revenue of artisans on a global scale.

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Veronika Minina, First Deputy Governor of Novgorod Oblast, shared the region’s experience of supporting creative spheres being the tool of territorial development. 

Aleksandra Kaloshina, founder and owner of Solstudio Textile Group, spoke on how creative industries contribute to promoting Russia’s image on the international arena. Her organisation develops textile design and produces accessories for Russian and international markets. The speaker highlighted most part of the production is painted manually. 

Yekaterina Sachkova, Director of the Creative Industries agency, focused on the best practices of using city space as a cluster of creative industries. 

In her turn, Natalya Dolgareva, President of the Nation’s Culture Foundation, spoke about Samovarfest project, which is an exceptional family festival uniting traditions of 190 peoples of Russia. 

According to her, ethnoeconomy is an essential factor for developing territories and creative industries. 

Irina Arzhanova, CEO of the National Foundation for Personnel Training, shared about the participation of educational institutions in developing creative spheres within the territories of saving and developing traditions and lifestyles. She mentioned the youth is the most likely to leave the regions that have no quality educational facilities. That being said, young people are the ones to contribute greatly to the development of creative clusters. 

The discussion was available to everyone despite the time limits. 

The platform provided an online chat, where people could ask their questions, share their opinions or vote in the poll organised by moderator. 

Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation, summarised the meeting. She highlighted that the forum, including its ‘Women in Industry’ platform, united people, who are sincerely committed to what they do. The speaker expressed her hope in all the ideas and projects discussed at the meeting will develop through the common efforts. 

Anna Repina, news agency of the Eurasian Women’s Community

Translated by Nikolay Boykov