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What Is More Important in Business: Idea or Knowledge?

What Is More Important in Business: Idea or Knowledge?

Konstantin Bobrov spoke at the Second Eurasian Women’s Forum 

Konstantin Bobrov, CEO of the Uralsib Bank, took part in the work of session related to the topic of financial literacy at the Second Eurasian Women’s Forum. He told about problems existing in that sphere nowadays and ways of solving them. 

According to Konstantin Bobrov, today the bank sees the gaps in entrepreneurship literacy. For example, 70% of women entrepreneurs who asked for loan this year couldn’t provide a business plan. By the way, men make no difference in that field. It tells us that lack of certain professional skills and low level of financial literacy is a common problem. 

Most of beginning entrepreneurs focus their attention on motivational courses overestimating the importance of business ideas in comparison to the skills of their realisation.


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“Sophisticated business skills and high level of financial literacy can lead even the most common business project to success. However, business mistakes will ruin even the best idea”, thinks Konstantin Bobrov. 

The speaker stresses that the Bank’s management notes the increased number of people who determine demand for educational services in business. Thus, the number of clients of the bank’s corporate university has increased 1.5 times. Alongside with that, the women’s share is rapidly increasing as well. For example, the number of participants of the Mother Entrepreneur project has increased almost thrice. 

“We, as bankers, are now interested in not so much the number of people using such services as how obtaining entrepreneurship education or any other additional skills influence the quality of running business and how it changes the entrepreneurship behaviour”, explained the speaker. 

Konstantin Bobrov suggested checking how the financial literacy would influence business survival within 6-12 months or usage of credit products and programmes of government support. The bank intends to discuss conducting research with the OPORA Russia Committee for Development of Women’s Entrepreneurship. “On the basis of these results, we will be able to adjust our programmes and help our clients run their business with quality and stability. Perhaps, we will introduce certain price preferences to our products for people possessing high level of financial literacy”, concluded Konstantin Bobrov. 

Anna Repina, news agency of the Eurasian Women’s Community

Translated by Yan Zarubin


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