Women in Business: We Cooperate with Men Without Displacing Them
FCEM World Congress in Moscow called for readjusting tools to support women’s entrepreneurship
On October 23, 2018, for the first time ever in Russia, Moscow held the official opening of the 66th World Association of Women Entrepreneurs (FCEM) World Congress. The Forum united around 500 delegates from 41 countries.
In her welcome address, Tatyana Gvilava, the president of all-Russian Women in Business social organisation, pointed out the Forum became “yet another platform for exchanging best practices and contacts and discussing vital issues”. According to Aleksey Fursin, head of Moscow Department of Entrepreneurship and Innovative Development, rapid expansion of female entrepreneurship shows the tendency of universal activity. This fact calls for readjusting current tools of supporting women entrepreneurs, thus, “we have to shift focus and be oriented towards the market”.
Marie-Christine Oghly, FCEM World President, highlighted that businesswomen “are by no means aimed at taking men’s places or competing with them”. It is essential for them to unleash their economic potential alongside with men.
According to Agnessa Osipova, President of Russian Franchise Association and discussion’s moderator, women entrepreneurs choose franchising more and more often, as it is a sustained practice with well-established standards and business models.
The second session was called ‘Enhancing the Potential of Moscow Entrepreneurship in the International Market’. It united leaders of business communities, successfully developing their enterprises abroad. Thus, the speakers were Natalya Kasperskaya, Head of InfoWatch group of companies; Irina Eldarkhanova, Chairman of Confael Board of Directors; Elena Moskalenko, Deputy Director-General of Moscow Export Centre; and Elena Rechkalova, Chairperson of the Women on Boards Committee of the Association of Independent Directors.
The participants discussed the prospects of women’s entrepreneurship developing in Moscow, exporting obstacles of small and medium businesses and ways to overcome them, and the opportunities of businesswomen’s production accessing international markets.
The first day’s programme also included workshops by leading experts in franchising and the exposition of women’s entrepreneurial projects.
Anna Repina, news agency of the Eurasian Women’s Community
FCEM Congress is the annual event held under the aegis of the World Association of Women Entrepreneurs, which unites upwards of 7 million successful women from 120 countries. The Congress’s 2018 programme is based on the dialogue and discussion of new challenges and opportunities, exchanging experience, and meetings with influential women entrepreneurs from around the globe.
Translated by Nikolay Boykov