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WOMEN’S ENTREPRENEURSHIP: ECOMONY’S GROWTH POINT

WOMEN’S ENTREPRENEURSHIP: ECOMONY’S GROWTH POINT

Today 84% of Russian women are considering the feasibility of starting their own businesses.  This is good news. Development of digital technology, new business platforms, formats of information exchange and consumption change our world and the mindset of Russian women. It allows them to build and manage their businesses remotely, successfully combining their work with maternity and domestic chores. 

Nadiya Cherkasova, senior executive of the All-Russian Public Organisation OPORA RUSSIA, Chairperson of Committee for Development of Women’s Entrepreneurship, told the EWC journalists about the status of entrepreneurial environment in Russia, basic motives and obstacles in the development of women’s entrepreneurship. 

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Lately, Russia’s economic agenda has started paying more attention to issues related to the advancement of women’s entrepreneurship. This is not a coincidence that this topic has become so topical. Women account for 54% of the country's labour force. They are the potential that can become the new growth point for Russia’s small businesses. 

Nadiya Cherkasova believes that women shouldn’t be considered socially subsidized layer of population. It is important to engage women in economy and give them opportunities to create businesses, realise their ideas and competences, generate additional employment, and become sustainable taxpayers. 

The 2016 analysis, to be more precise, Russia’s Women Business Index developed jointly by the Committee for Development of Women’s Entrepreneurship of OPORA RUSSIA and the Agency for Strategic Initiatives, represents the increase in business activity in women’s entrepreneurship and the improvement of social conditions for doing business. 

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“Today 84% of Russian women are considering the feasibility of starting their own businesses.  This is good news. Development of digital technology, new business platforms, formats of information exchange and consumption change our world and the mindset of Russian women. It allows them to build and manage their businesses remotely, successfully combining their work with maternity and domestic chores. Of course, women prefer developing business in the services sector (58%), trade (28%), and production (14%) and implementing a significant portion of socially oriented projects (up to 90%). In addition, there are wonderful examples of successful women entrepreneurs in the field of high technology”, said Nadiya Cherkasova. 

Today, it is necessary to focus on women’s business cluster, introduce effective mechanisms and directions of support, and destroy the barriers faced by women-beginners in entrepreneurship. 

Within the framework of the Committee for Development of Women’s Entrepreneurship of OPORA RUSSIA, a number of projects are being implemented. They contribute to access of women entrepreneurship to such key resources, as information, finance, education, domestic market, and external market. These measures are to become the basis for a national project on supporting women’s entrepreneurship approved by the Federation Council. Thanks to its implementation, by the end of 2018, Russia will enter top 35 countries according to entrepreneurial development. By the end of 2020, it will move to top 25. 

Yekaterina Kudryavtseva, news agency of the Eurasian Women’s Community

Translated by Nikolay Gavrilov


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