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Women’s Entrepreneurship: Sustainable Development Tool

Women’s Entrepreneurship: Sustainable Development Tool

Participants of the FCEM World Congress discussed new technologies in the context of women’s entrepreneurship 

On October 24, the main day of the 66th FCEM World Congress took place in Moscow. Businesswomen from 40 countries took part in the event. They discussed global trends in development of women’s entrepreneurship and exchanged business practices. 

Marie-Christine Oghly - President of the World Association of Women Entrepreneurs (FCEM) 

In her opening remarks, FCEM World President Marie-Christine Oghly stressed the role of Moscow as Russia’s economic lungs. Moscow constantly develops and introduces innovations. Such experience is extremely valuable for the participants of the FCEM World Congress. The guests discussed the development of technologies, the role of women in forming the new economic order within modern trends among which are green economy and digital economy. 

Digital technologies are actively developing today. They have much impact on all the processes happening in society. They largely simplify the lives of people and at the same time cause new challenges. For example, within the advancement of technologies, entrepreneurs received new opportunities for development of their businesses. As a result, the relation models between bosses and employees have changed, the new type of management and new business models have appeared.

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Today, people dispute whether new technologies bring use or danger. Marie-Christine Oghly believes that innovations in case of approaching them properly and using them skillfully can positively contribute to development of all fields of life of the society, especially the economic sphere. 

As stressed by FCEM World President, women play an important role in the transformation and development of new technologies. Women are sensitive, and understanding in terms of what society needs. In addition, they are attentive to people around them. According to Marie-Christine Oghly, women’s entrepreneurship can become a sustainable development tool. 

Diane Thompson, co-founder of Novaris from Australia, told about the programme of women’s entrepreneurial education. The organisation plans to implement it internationally paying attention to individuality of every country’s culture. 

The speaker stressed: statistically, women are more persevering and hardworking students. They are ready to acquire new knowledge, develop themselves, and master new technologies. 

Rana El-Akhal, CEO of Media Ltd in Jordan, shared that her country had undertaken many steps in women’s entrepreneurial development over the two years. Today Ms. El-Akhal heads a community of businesswomen in Jordan that actively cooperates with government and NGOs that largely contribute to development of women’s entrepreneurship. 

Ecology also was in special focus of the discussion at the FCEM World Congress. Sofija Smitran from Croatia told about her family’s environment-oriented business called IND-EKO. The company develops technologies that help use water in the most cost-effective and safe way in the living and working environment. 

Participant from Monaco Joel Bassialon, Director General of ECO Bati, believes that women as mothers should in the first turn think about the future of their children and environment they will live in. That is why many women-led companies especially responsibly approach environmental issues. 

Taeko Tada, President of TSP Company Limited and representative of Peace Piece Project from Japan, told about her idea to create a peacekeeping movement with a pink colour as a symbol as it is associated with girls and joy. 

The participants of the FCEM World Congress showed by their own example how much women contribute to new technologies and using them in a positive and proper way. 

Anna Repina, news agency of the Eurasian Women’s Community

Translated by Nikolay Gavrilov


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